If it was easy, everyone would do it

November 2007
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If it was easy, everyone would do it

Ξ November 22nd, 2007 | → | ∇ Videos |

A few weeks ago, I worked about 12 hours on the Yokohama Tires commercial below. Despite all that work, I have about 1 second of face time in a video that lasts over 3 minutes. If you don’t want to watch the whole thing, watch closely at around 2:15. Please understand, if you don’t like cars, I can’t promise watching the ad is worth the effort.

It’s not uncommon for this to happen and I still get compensated for my work. But it sure makes it hard to share content with you! Anyhow, the video was run at SEMA and will probably make the rounds on their promotional tours for a while. What can I say? It’s supposed to be about tires and not me, but that was a LONG day for a second of footage.

Onward and upward!

Teresa Noreen

10 Responses to ' If it was easy, everyone would do it '

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Kirk said,

on November 22nd, 2007 at 10:56 pm

Did you hear Hoosier and Yokohama tires are merging? The new company will be called HoosierMama! Sorry it’s late and it’s an old joke I know.
The B.L.A.C.K. said,

on November 23rd, 2007 at 12:11 am

Although 1 second of you is worth a trillion bucks, I was a little confused. They did sell the hell out of the tires. But the promo started off by showing a female’s butt. Then they went DEEP in the cars & tires thing. I was thinking are they gonna concetrate on women or the tires. And within a half second, they promote the tires like the butt thing never happened. What I’m really trying 2 say, T is that if they can start off showing a woman’s tush, they can show you at least 3 seconds more. I like it anyway because you still looked beautiful. Even in that quick second. Hope you had fun 4 those LONG hours anyway.
eric said,

on November 23rd, 2007 at 1:21 am

Sad…

More You….

Less Tires….
Keenan said,

on November 23rd, 2007 at 4:27 am

Yeah, I think I saw a familiar face in that crowd.
Glenn Cox said,

on November 23rd, 2007 at 10:51 am

It took you 12 hours to get into a car? I guess the candy offered by the driver was of questionable quality…LOL. Yeah, the one second was worth it. This is precisely why I could never be an actor. Even if I had the talent, I would never have the patience, nor the stamina. Apparently this is par for the course - spend all day (most of it waiting) to shoot 2 minutes of footage a dozen times over, and then to have it edited down to 3 seconds. The excellent catering almost makes up for the frustration and stress.
Mark Speck said,

on November 23rd, 2007 at 11:10 am

Nice ad, but there was WAY too little of YOU!!
Mark (aka JAFO) said,

on November 23rd, 2007 at 5:45 pm

Looks like you had some “ear time” at 2:15 and brief face time at 2:29. I’m sure its frustrating.

My father is an LA City fireman and was hired (along with other firemen) for the original Yukon Denali commercial years ago. He said they got plenty of footage of his face, but 3 variations of the edited cut never had him in it. However, by his contract he still got paid as if he had face time. Sucks that we never saw him in it, but in the end the commercial paid for a new pickup truck.
George G. said,

on November 24th, 2007 at 9:09 am

I will have to say that it is a big portion of the “overall” concept of the ad. Then the editing is done without being around during the shooting of the video. I would — get a cameraman’s attention and see if he couldn’t take a time, as in ‘frame’, for when you were on tape. That can go in with the tape and catch the editors eye. Or, have the husband catch the time and camera. It can work either way. Just a piece of advice from a former video camera operator. — Hope this bit of info works to your advantage.
Mr. Joe said,

on November 26th, 2007 at 3:22 pm

The ad would have been better if they replaced the guy with oh I don’t know you. I’m just saying.
GalPrifeSlela said,

on December 17th, 2007 at 8:11 am

I’d prefer reading in my native language, because my knowledge of your languange is no so well. But it was interesting! Look for some my links:

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